I know this is a bit Ex Post Facto, but John, Katie, and I had a our first Los Angeles Ale Works private party on July 23. It was a great success. We were the “home brew beer sponsor” for an unofficial Urban Land Institute Los Angeles – Young Leaders Group committee summer party. David Wong, the incoming chair of the committee and long time friend of John, asked us to provide the beer for the party. On a side note, if any commercial real estate industry professionals are reading this and don’t know about this organization it is definitely worth checking out – http://www.uli-la.org/young-leaders.
We arrived early to set everything up and even had a fancy banner printed with our Logo. Ken Barnes has really helped us out a lot with the branding side of thing. It all looked very professional. We set up one 5 gallon keg of our Bavarian style Roggenbier, Gams Bart, and fed it through a jockey box cooler. The day was pretty warm, but jockey box ensured that each glass poured was the right temperature. I prefer this beer to be a little on the warmer side, but having it really cold is refreshing too.
We had a very diverse group of beer drinkers. Some were craft beer enthusiasts, some were corona only drinkers, and some were not beer fans at all. Interestingly enough, everyone not only liked Gams Bart, but came back for seconds, thirds, fourths, etc. It’s a real compliment to have someone say to you “Oh, no thank you, I really don’t like beer. Well maybe I’ll just have a taster.” and then “Can you please give me a full glass this is really good.” There are a lot of people out there that have not had freshly made beer. Even with some of the big craft beer labels there is something special about a beer that was just made. We made the beer especially for this even so the timing was impeccable the beer was fresh, fresh, fresh.
The event went from 12-6pm and we managed to drain the keg. The group wasn’t huge so five gallons was a bit of a task to empty, but we were satisfied and so was everyone else. It’s a cool group of people with very inspiring entrepreneurial attitudes. They were very interested in our endeavors to start the Brewery and also seemed very interested in helping out. Our first event was a success! Thanks again ULI for having us out to host the beer for your event. We hope to be back soon.
Los Angeles Aleworks
P.S. Sorry about the belated nature of this article, but as Cheech Marin said in Ghostbusters 2 when the titanic arrived, “Better late than never.